Signal Instructions

Learn how to optimise your signal instructions to detect buying signals from your accounts

Signal Configuration

Label → Short 2-3 word description of signal
(this will be added as options in SalesDuo Account Signals field automatically)Score → 1 - 10 integer for your to weigh the importance of each signal
(this will compute towards SalesDuo Account Score field automatically)Instruction → Detailed step-by-step explanation of how to identify the signal from public sources

Best Practice

Avoid using too specific domains unless necessary
Specify the best sources you can get the information from
Include disqualification criteria
Frame it as a question with instructions.

Examples

Example of a company raising funds:

Has {{company}} recently raised funds for go-to-market expansion OR market expansion OR vertical expansion? Disqualify if the fundraise is less than $500k.

More good examples:

"Has {company} recently raised funds for go-to-market expansion OR market expansion OR vertical expansion? Disqualify if the fundraise is less than $500k."

"Is {company} hiring a VP Sales OR Head of Sales OR CRO OR Head of Growth as a new role, not a backfill? Best sources: job postings, LinkedIn, press releases announcing the appointment. Disqualify if the role is a backfill or if the company already has established sales leadership."

"Has {company} announced adoption of ISO 27001 OR SOC 2 OR GDPR compliance OR a new compliance program? Best sources: press releases, company newsroom, LinkedIn posts, job postings for GRC or compliance roles. Disqualify if the company is already certified and this is a renewal, not a first-time adoption."

"Is {company} migrating from on-premise infrastructure to cloud OR undertaking digital transformation OR modernising legacy systems? Best sources: annual reports (MD&A section), job postings mentioning cloud migration or DevSecOps, press releases. Disqualify if the company is cloud-native with no legacy footprint."

Some not-so-good examples:

"Search for the company name combined with terms like 'data breach'..." — too mechanical, not framed as a question

"Monitor LinkedIn Jobs and Indeed for postings..." — prescribes specific platforms instead of source types

"Look for migration from on-premise to cloud disclosed in filings or press." — no disqualification criteria, no question format

Getting started

Best Practices

Mastery 101

Signal Configuration

Best Practice

Examples

Signal Configuration

​Best Practice

​Examples

Best Practice

Examples