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Learn how to optimise your signal instructions to detect buying signals from your accounts

Signal Configuration

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Label → Short 2-3 word description of signal
(this will be added as options in SalesDuo Account Signals field automatically)Score → 1 - 10 integer for your to weigh the importance of each signal
(this will compute towards SalesDuo Account Score field automatically)Instruction → Detailed step-by-step explanation of how to identify the signal from public sources

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Best Practice

  1. Avoid using too specific domains unless necessary
  2. Specify the best sources you can get the information from
  3. Include disqualification criteria
  4. Frame it as a question with instructions.

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Examples

Example of a company raising funds: 
Has {{company}} recently raised funds for go-to-market expansion OR market expansion OR vertical expansion? Disqualify if the fundraise is less than $500k.
More good examples: 
"Has {company} recently raised funds for go-to-market expansion OR market expansion OR vertical expansion? Disqualify if the fundraise is less than $500k."

"Is {company} hiring a VP Sales OR Head of Sales OR CRO OR Head of Growth as a new role, not a backfill? Best sources: job postings, LinkedIn, press releases announcing the appointment. Disqualify if the role is a backfill or if the company already has established sales leadership."

"Has {company} announced adoption of ISO 27001 OR SOC 2 OR GDPR compliance OR a new compliance program? Best sources: press releases, company newsroom, LinkedIn posts, job postings for GRC or compliance roles. Disqualify if the company is already certified and this is a renewal, not a first-time adoption."

"Is {company} migrating from on-premise infrastructure to cloud OR undertaking digital transformation OR modernising legacy systems? Best sources: annual reports (MD&A section), job postings mentioning cloud migration or DevSecOps, press releases. Disqualify if the company is cloud-native with no legacy footprint."
Some not-so-good examples: 
"Search for the company name combined with terms like 'data breach'..." — too mechanical, not framed as a question

"Monitor LinkedIn Jobs and Indeed for postings..." — prescribes specific platforms instead of source types

"Look for migration from on-premise to cloud disclosed in filings or press." — no disqualification criteria, no question format